Week 23

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Well, Christmas and New Year is all over now and it's back to reality!😕
So this has been a short week at work, but a lot of planning has been put in place for 2020. We have all had a meeting to understand what the company wants to achieve this year and how we can all help, so we have been given little projects for us to focus on that are outside of our usual workload but I will be introduced to this the week after my training week at Escalla.

 So I have been set some January targets by my manager surrounding our social media platforms:

  • To gain 100 followers on our Facebook page.
  • Maintain an average engagement rate of 9% on Facebook. 
  • Reach a Facebook Revenue of £200.
  • Reach 500 followers on Instagram.
I believe I will reach these targets as I have been experimenting with different content and the times I am scheduling our posts for. 

As well as this, the marketing team had a meeting where we set out a content strategy for January this included social media, blog posts, banners on the website and email marketing. We all came up with a theme for each week in January and built ideas of what content we can create around that and put it all in our content calendar so we all know what products we need to push through January. I liked this because it gave me a chance to speak up to the whole team and present my ideas. 

So I am looking forward to this year and I'm excited to learn what my new project will entail!✌

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