Week 55 - TikTok Ad Reprimand
This week I came across a news story which caught my attention. It was this news article: https://www.bbc.co.uk/news/technology-54797919 It was about Emily Canham who is a tiktok star that got reprimanded for not mentioning that her video was an advert using the #ad hashtag or a similar label which shows followers that the post is a paid advert. It's a rule that recently came in, and it is a rule that states all social media posts that are a part of a paid deal must state this it is an advert through the us of a tag in the caption. In this case, Emily was reprimanded by the ASA after she failed to label her tiktok video as a paid advert using the hashtag. She was then not paid for the promoting of GHD through this tiktok post after GHD confirmed promoting the code on tiktok was not a part of the contract arranged between GHD and Emily. I found this story interesting because it made me have a better understanding or sponsorship and influencer advertising. I w...