Week 18

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This week has been our Blackout event for Black Friday weekend and Cyber Monday. We had reductions across both websites Van Demon and Simply Car, for Van Demon we had new promotions running each day. Building up to Black Friday I created a video using Lumen5 to introduce our Blackout event for Van Demon and posted it to our social media pages, here is the video: 
Throughout the week I was scheduling in all social media posts, for the posts we wanted to stick to a humorous, sarcastic tone to engage more people as it is more of a unique social media strategy. We had specialised imagery and banners for the event with set designs to ensure our social posts stand out people's feeds. I was also using the live chat throughout the week to aid customers with the promotions and their purchases.
The Blackout event went really well for us and my social posts got great engagement with our followers, I'm looking forward to working on more promotions. 


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