Week 10 - First Training Week

This week I completed my first training week at Escalla, I had a really good week and feel like I learnt a lot. It was great getting to know everyone I will be completing my training with for the next year! Everyone was really friendly and I'm sure we will all get on great.😃
Here's an image of us all with Escalla's office dog Teddy.

The week was our first week looking at Online and Offline Marketing, we
learnt about the following:

• the 7ps of marketing - I learnt what each element was and how these applied to my business.
• The Product life cycle - I linked this model to my businesses products.
• Team Structure - we created a hierarchy of all the employees in my business including their job title and roles.
• Key Departments within the business - I named all the departments from my business and explained what they do and how my role as a marketer relates to them.
• Shared Objectives - I looked into my business shared objectives and then analysed why these need to be shared throughout the business.
• Collaboration Tools - We looked at the different ways you can collaborate and what different collaboration tools my business uses.
• Influencing others table - I looked at how I can use influencing principles to influence my colleagues and customers.
• Meredith's Belbin's Model of team roles diagram - I looked at which team role I was and what I can contribute to my business but also what weaknesses I may have.
• Customer Life cycle - I created my own customer life cycle relating to my business looking at how relevant it is to my business and what key factors need to be considered. 
• Customer Segmentation - I created a customer profile for our target customers to help me understand them better.
• Engagement Methodologies -  I looked at different examples and how I could use these to market my business.
• Marketing Plan - I created a marketing plan which was designed to maximise our brand awareness online. 

I really enjoyed learning about these topics and how they apply to my business, it gave me an overall better understanding of marketing at Knetic. I now have more ideas I can use when i'm creating blog and social posts to maximise engagements and brand awareness. 

Throughout the week we had several discussions about gender stereotypes, how mobile phones have effected society and safeguarding when using mobile phones. 

I am looking forward to going back to Escalla for my next training week and to continue looking at online and offline marketing. Next time we will be completing the exam on Online and Offline Marketing, fingers crossed I pass!🙈