Week 8

-
This week at Knetic has been amazing, I feel like I am really settled in now and enjoying working with everyone here! 

 This week I have continued with my blog posts for each website, I have done 4 overall for the week. For Simply Car I made two posts which were: The six best cars for new drivers and Reasons you could fail your MOT along with social posts to go with them. For Van Demon my posts were, Introducing Wolfrace Eurosport Super-T alloys which was an introduction to a new style of alloys we have listed and VW Caddy Maxi Takeover, this was a post based on a van that we added some of our products to when it came to visit us last Friday.  

My main focus this week has been social posts on Facebook, I had a meeting in the week where Emma let me know that I now have complete control of their Facebook pages!😆 This is really exciting for me to have this responsibility so early on in my apprenticeship, so everyday I have to post 3 posts for Van Demon and 2 for Simply Car. My posts are advertising our products, promoting the blog and any promotions we have on at the time, using relevant language and imagery. I am really enjoying doing this as social media is my favourite part of digital marketing.

To go with my social posts I have started making a report on how well each one does, so I measure how many people each post reaches, it's engagement rate and how many likes or comments they get. I find this really interesting as I can see any patterns so I know what to continue posting. I also measure how many follows or un follows we get each day which also gives me an insight into what our follows like to see. Next week Emma is going to start showing me how to use Google Analytics so I can properly analyse each post and see how my posts convert into revenue, traffic etc.

 This is my most successful post as it reached 2,392 people and had an
engagement rate of 3%! 
Overall, I feel like I have achieved loads this week and can't wait to continue. I am really happy with my role at Knetic.😜



Comments

  1. Em Serventi7 October 2019 at 00:29

    You have done so much so quickly! It is amazing to see how well your posts are doing! Well done!

    ReplyDelete

Post a Comment

Popular posts from this blog

Week 15 - Second Training Week

-
So this week I had my second training week at Escalla continuing with online and offline marketing. I had a really good week overall with Emma and everyone I'm doing my course with, we all seem to get on really well!  Throughout the week we looked at the following topics: CRM (customer relationship marketing)  Audience Engagement Marketing strategies and campaigns Laws and Regulations in the workplace and as a marketer  Risk Management Cycle Workplace policies Return on Investment We continued with our online and offline   marketing report and ensured all the work we did was mapped to references for the course.  Once we had finished all the content we needed, we started revising for our exam that was on Friday, we all worked together on Kahoot quizzes and q-cards to help us revise. I am a very visual learner so making q-cards and using coloured pens really helps when I am revising.  So, before the exam on Friday, I was really nervous ...
Read more

Week 17

-
Image
This week at Knetic I have been doing a lot of preparation for our Black Friday Event, I have been scheduling all Facebook, Twitter and Instagram posts for Black Friday. I have really enjoyed doing this because it has been a little different to my normal social media posts, we have chosen to use a sarcastic tone in all our posts to try and engage our audiences. I have also had to use a lot of call to actions and time-pressured language to make our audience feel like they need to buy from us. We have followed a theme throughout all the images for social media and the website and I have also included some gifs and memes to humour our audience so they are engaged.  At the start of the week, I completed all my 4 blogs and social posts for the week. I also created some banners for the homepage of our website and changed all the sliders and images for the week.  Midweek we had a VW T6 in for us to shoot, I helped out with the shoot by helping to put our products together and f...
Read more

Week 21 and 22

-
Image
For these two weeks, we have all been preparing for Christmas and New Year ensuring everything is done in time before we are off over Christmas! I have been focusing on making sure all my social and blog posts are seasonal and relevant to the festive period to ensure our followers are engaged.  So I did the following blog posts: Van Demon: Christmas Gift Guide Winter Fitting Tips Christmas Delivery Cut off times  New Year, New Van Preparation  Simply Car: Winter Driving Tips Christmas Gift Guide Christmas Delivery Cut of times  New Year, New Car Preparation We also decided to run a competition through Van Demon over the Christmas period, we were offering a £50 voucher for the winner and the competition required our followers to send us an image of their van with our products fitted to it. The entry requirements were also they had to be following our Facebook page, tag a friend and like and share our original posts.  We chose these entr...
Read more